We help you position your retirement plan into a strategic business asset.


Retirement Planology is founded on creating ease for your company by reducing the fiduciary burden and the workload of the plan, and creating the opportunity for employees to have the luxury of deciding how they spend their time later in life. The retirement plan is an extension of company culture and an integral part of the benefits package.

We believe you use an advisor to see around the corners, pinpoint the real problems, and ask the questions you don’t know yet to ask.
— Courtenay Shipley, Chief Planologist, Retirement Planology®

Our Founder

Courtenay Shipley, CRPS, AIF, CPFA

Our Chief Planologist, Courtenay Shipley, has a diverse background in the retirement plan industry providing a unique foundation for her clients in the areas of fiduciary responsibility, investment analysis, and participant education. During her career she has provided institutional investment consulting to qualified retirement plans, developed business strategy for a boutique third party administrator and recordkeeper, conducted over 9,000 education meetings to groups and individual employees, and served the nonprofit market.


Courtenay is an enthusiastic and focused retirement plan advisor who is committed to the idea that everyone should have the luxury of deciding how they spend their time later in life, on their terms. She is passionate about her work and thinks the key to making change in a complex world is listening to people and enabling them with the tools and knowledge they need to meet their goals and retool their habits.

Courtenay is a graduate of Vanderbilt University, and is licensed as an investment advisor representative (Series 66). She holds the Accredited Investment Fiduciary™ (AIF®) designation through the Center for Fiduciary Studies, the Chartered Retirement Plan Specialist (CRPS) designation from the American College of Financial Planning, the Certified Plan Fiduciary Advisor (CPFA) from National Association of Plan Advisors, and the Certified Health Savings Advisor (CHSA) designation. Since 2015 she has been featured in the Financial Times Top 401 Retirement Plan Advisors annual list, named a Top Women Advisor All-Star by the National Association of Plan Advisors (2015, 2017, 2018), and named a 2018 NAPA Young Gun: Top 75 under 40.

Designees of the AIF® have successfully completed a specialized program on retirement investment fiduciary standards of care, passed a comprehensive examination, and met the designation’s education and professional experience prerequisites. The AIF® designation signifies the knowledge necessary to understand and implement a prudent process for fiduciaries of retirement plans in conformity to a Global Fiduciary Standard of Excellence. Designees of the CRPS mark have successfully demonstrated specialized knowledge in retirement plans. The CPFA credential recognizes consultants' proficiency in retirement planning, administration, and regulatory compliance, and demonstrates knowledge, expertise and commitment to working with retirement plans. The CHSA® designation is a comprehensive, advisor-focused HSA designation program. She's also involved with several organizations including Her CornerNational Association of Plan AdvisorsNAWBO Greater DC, and serves on the board of The Nashville City Club.


Our Team

Adam Jefferis, CRPS, CPFA - VP of Planology

Adam Jefferis is our VP of Planology. Adam came to us from Edelman Financial, where he was the retirement plan divisional manager. He has been in the industry since 2005 and was a corporate pilot for 5 years prior to that. (He never crashed a plane — we checked). Adam grew up in Western PA, so don't hold his affinity for the Steelers or his Pittsburghese against him.

Adam is licensed as an investment advisor representative (Series 66) and holds the Chartered Retirement Plan Specialist (CRPS) designation from the American College of Financial Planning and the Certified Plan Fiduciary Advisor credential from the National Association of Plan Advisors (NAPA). Adam occasionally brags about being an Eagle Scout, which he says gives him the power to make fire out of nothing. This should be particularly encouraging to those who have gotten a late start in building their nest egg.


Flavia Logsdon

Flavia is Wrangler of Administravia and Time Travel. She project manages better than a professional lion tamer. Her degree is in Mathematics.


Emma Peal

Emma is Jedi of Data Engineering and Manipulation. You think you know Excel, but she knows it better. Her degree is in Ceramic and Materials Engineering.